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The Duchess of Sussex has featured her 3-year-old daughter in her professional work as she announced a new brand name for her lifestyle business.
Princess Lilibet, the daughter of Meghan Markle, the Duchess of Sussex and Prince Harry, Duke of Sussex, appeared online alongside her mother on her newly launched website for her lifestyle brand. As the photo made its way online, some people zeroed in on details they found questionable while others shared their admiration.
The photo, displayed prominently on Meghan’s newly launched website “As Ever,” showcases a serene mother-daughter moment. A rebrand from “American Riviera Orchard,” the site now features this heartfelt image on its main page.
Meghan and Lilibet walk hand-in-hand across a lush field, with palm trees and the ocean creating a dreamy backdrop. Both are dressed in flowing white outfits that catch the breeze, mirroring the movement of their hair. Lilibet’s striking ginger locks, a clear trait from her father, stand out as they flow behind her.
Some eagle-eyed fans scrutinized the image as one user wondered, “Is it me.. or does the arm at the back look all wrong.. ?” Another fan questioned the lighting, “The shadow is all wrong. Why is there a shadow of a foot in between Lilibet?”
Others were convinced something was off with the edit, with one remarking, “That is a VERY BAD Photoshop. Meghan looks like her legs are on backwards.” Another person concurred, “Shadows are going both ways on this bad photoshop job. Trees one way. People the other way. 🤨.”
However, one user simply relished the moment, gushing, “Beautiful.” Another charmed admirer wrote, “Princess Lilibet is a little Star! 🌟 😌.” One fan was focused on their outfits, asking, “I'd like to know what dresses they're wearing, they look beautiful.”
Meanwhile, Meghan's rebranding move drew praise, “Congratulations! Being your authentic self no matter what! I LOVE It!” “As Ever,” Meghan Markle’s rebranded lifestyle brand will focus on food, gardening and thoughtful living.
She shared her reasons for rebranding in a short clip on Instagram. Prince Harry, who has always been supportive of his wife, is heard briefly off-camera in the background of the recording of the video, just before Meghan starts talking.
Meghan noted that “American Riviera Orchard” was a reference to the part of California where she lives with Harry, thus changing the brand name was necessary as it limited her to things that were manufactured and grown in the area.
The Duchess then explained why she chose the new brand name, which she secured in 2022. “I'm thrilled to introduce you to As Ever — a brand that I created and have poured my heart into. ‘As ever' means ‘as it’s always been' or some even say ‘in the same way as always.'”
Meghan also opened up on why this path is her passion, “If you've followed along since my days of creating The Tig, you'll know this couldn't be truer for me. This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday.”.
Via this clip, the mom of two also revealed that Netflix has not only partnered with her in her upcoming show “With Love, Meghan,” but also in her business. She is excited to share her products with her fans, including jam, which she had introduced in 2024.
“Of course they'll be food preserves. I think we are all clear at this point that jam is my jam. But there's so many more products that I just love that I use in my home and now it's time to share it with you. So, I can't wait for you to see it. Thanks guys,” she concluded.
The official Instagram page for “As Ever” made its debut with a charming post featuring Meghan setting a table filled with fruits, croissants, and jam, the main product of her previous brand, “American Riviera Orchard.”
The caption reads, “You're warmly invited: As ever, coming Spring 2025.” This marks the beginning of Meghan's rebranded journey under the new name, creating excitement for what's to come.
On her main page, she promised, “I will keep sharing behind the scenes tidbits with you here as we ramp up to launch, and I can't wait for you to get your hands on everything we've been creating. Sending lots of love. As ever, Meghan.”
Meghan had been subtly hinting at her brand’s name long before its official reveal. Ever since rejoining Instagram, she had been signing off her captions with “As ever, Meghan.”
Fans may have noticed this signature in posts such as her Valentine’s Day message to Harry while he was in Canada for the seventh edition of the Invictus Games, while she stayed in the US with their children.
Another instance was when she highlighted Billie Eilish’s thoughtful gesture of gifting a young girl new items after she lost her belongings, including a cherished concert shirt, in the California wildfires.
Now, she has promised to let fans into her brand, “As Ever,” by sharing products that will be part of her business. As a lifestyle lover, Meghan has put her dedication into the brand and she can't wait to amaze people with its growth.
