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This popular fast-food restaurant isn’t totally shutting down every location, despite rumors that it was shuttering for good. Instead, it’s closing thousands while undergoing a major overhaul and modernization with the rest.
Home of the Whopper plans to change its experience a bit in such a competitive market.
According to Reuters, the rumor of a total shutdown was never a possibility. With these future plans, closures are inevitable.
Burger King has been closing various locations permanently for years here and there, and now the bigger plan is getting underway.
Burger King is planning to phase out at least 400 more restaurants around the country. The closures will focus on franchises that just can’t consistently meet performance standards. Then, it’s all about rejuvenating the promising franchises and reinforcing those locations and the brand with upgrades.
It’s being called “Reclaim the Flame,” and it’s an ambitious, innovative $400 million rebranding campaign that will include everything from advertising to refining the menu to updating the fast food locations.
According to Smart News, it’s all underway now, and plans are to finish with some 3,000 Burger King restaurants by 2026.
These updates include technological enhancements, kitchen improvements, and physical renovations designed to elevate the customer experience. Innovations such as three-lane drive-thru’s and advanced delivery systems not only address modern consumer preferences but also position Burger King as a competitive player in the fast-food industry.
According to Smart News, McDonald’s, Wendy’s, Five Guys, and Shake Shack are the main competitors. As things progress, the company says it’s already seeing profitability in these very early stages.
15 McDonald’s Menu Items From Around The World You Can Try in The U.S.
The ground floor of McDonald’s global headquarters in Chicago features a restaurant with a rotating international menu of food from other countries. Here is a look at 15 distinctive items that have been served at that location.
McSpicy BLT
Country: Singapore
What to expect: HEAT. This one is made with capsicum peppers making it one of the hottest menu items available at McDonald’s. The tomato and lettuce help soften the blow when it comes to spice level, but you’ll likely need multiple refills on your drink while eating.
Ebi Filet-O Burger
Country: Japan
What to expect: You may notice the word “fish” isn’t part of the sandwich’s name. That’s because “ebi” translates to “shrimp” making this a rather unique seafood offering.
Double BBQ Chicken Sandwich
Country: France
What to expect: McDonald’s says this offering, which is part of France’s “signature collection,” also has some Texas influence. The sandwich features two marinated chicken breast pieces, white cheddar cheese, tomato, lettuce, red onion and a Texas-style BBQ sauce.
Crisscut Chips
Country: Malaysia
What to expect: It’s mostly like eating potato chips at a McDonald’s.They’re fairly crispy with a light flavor that won’t overpower the rest of your meal.
BBQ Big Stack
Country: The U.K.
What to expect: Grab extra napkins because there’s a lot going on here. On the bun, you’ll find two beef patties, two slices of pepper jack, four bacon strips, tomato, lettuce, onion and a creamy BBQ sauce.
McPops
Country: Spain
What to expect: The best dessert you may ever have at McDonald’s! These pastry bites are pillowy soft and come with a variety of fillings including white chocolate and the same butter used in Biscoff cookies.
Winter Fries
Country: France
What to expect: A different cut of fries with a light seasoning. Winter fries were first introduced at McDonald’s in France as part of their American Winter menu.
Salted Carmel Dipped Cone
Country: Korea
What to expect: This sweet treat comes on a sugar cone and has soft serve ice cream dipped
Mini Donuts
Country: Canada
What to expect: McDonald’s had entered the donut game long before its recent U.S. partnership with Krispy Kreme. These mini donuts from Canada are available in chocolate glazed or a filled maple caramel.
McArabia Grilled Chicken
Country: Saudi Arabia
What to expect: Packed with flavor, the McArabia Grilled Chicken is two chicken patties, lettuce, tomatoes, onion and garlic sauce stuff into a pita
Angus Maestro Burger
Country: Netherlands
What to expect: This burger is a collision of sauces. The two angus beef patties are topped with steak and butter sauce, ketchup and wild mustard sauce. There’s also bacon, cheddar cheese, red onion and lettuce in there, too. The artisan bun topped with sesame and poppy seeds seems up to the task to hold it all together.
McAloo Tikki Burger
Country: India
What to expect: This one subs in a patty made from potato, peas and a mix of Indian spices. A sweet tomato mayo spread on top of the patty adds yet another layer of flavor.
Double Bulgogi Burger
Country: Korea
What to expect: A unique twist for a McDonald’s burger, the Double Bulgogi comes with two beef patties marinated in Bulgogi sauce. Additional sauce is added to the patties once they are on the bun along with mayo, melted cheese and lettuce.
Poutine
Country: Canada
What to expect: McDonald’s has fries, so of course they would attempt their version of Canada’s poutine. This menu item uses the standard McDonald’s fries and tops them with gravy and cheese curds.
